One of the reasons people don´t go to the cinema it´s due to tickets are very expensive, and there´s not too many good movies screened at the same time. People usually goes to see the best movies, but not too many people the other films. With this idea ,we´ll do people going more often to the cinema.
Nowadays all the movies in the same cinema have the same price. But, why a 8 oscar nominated movie, 1 thousand million movie, or a movie with the best actors have the same price than others?
There´re many movies, people don´t go to see them because they´re too expensive and are not so good movies. If these movies would be cheaper more people would go to see them.
In general, with this idea people would go more times to the cinema, increasing the benefits.